The documents also touch on sales goals, revealing Sony’s then-target of selling 750,000 copies of Final Fantasy 7 in the U.S. Photographer: Jonathan Castillo Materials credit: David Bamberger Download the main documents as a PDF file here, or a Final Fantasy Tactics marketing document here. For instance, one of the docs notes that some at Sony considered The Legend of Zelda: Ocarina of Time to be an FF7 competitor based on early information that Ocarina of Time would run on Nintendo’s 64DD hardware (which didn’t happen), launch in late 1997 (which also didn’t happen) and “not be a full-bodied RPG.”īut the documents show how some at Sony viewed the market in the mid-’90s, and specifically how they saw themselves relative to competitors at the time, with lots of direct competitive talk aimed at the Nintendo 64.
Many of these are early drafts that were never meant to be shown publicly, so they contain details that don’t make much sense in retrospect. Now, in a series of internal planning documents provided by former Sony senior product manager David Bamberger (as part of our research for today’s feature, Final Fantasy 7: An oral history), we’ve gotten a clearer look at how the two companies collaborated. Square had opened a new sales and marketing office in the West, and the two companies were trying to figure out how to work together in time for the release of Final Fantasy 7. In 1996, Square had just signed with Sony to release games on the PlayStation, and Sony had negotiated to publish the first six of them in the U.S.
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